Privacy Policy

Who we are

Shield Automotive LTD is a mobile vehicle security installation company based in Willenhall, West Midlands. We are the data controller for the personal information described in this policy.

Address: West Midlands House, Gipsy Lane, Willenhall, WV13 2HA. Email: support@shield-automotive.co.uk. Phone: 07311 486243.

Information we collect

We only collect the information we need to quote for, book and carry out your installation. This may include:

• Your name, mobile number, email address and installation address.
• Vehicle details such as make, model, year, registration and VIN where required by the product manufacturer.
• Messages you send us through the website chat, phone, email or social media, including callback requests.
• Payment records needed for accounting. We do not store card details on this website.
• Basic technical information such as browser type and pages visited, used to keep the website secure and working.

How we use your information

• To respond to enquiries, give quotes and arrange your installation.
• To register your product, warranty and subscription with the manufacturer or monitoring provider.
• To provide installation certificates required by your insurer.
• To provide aftercare and support.
• To keep accounting and tax records required by law.

We do not sell your information and we do not send marketing messages unless you have asked us to.

Our lawful basis

Under UK GDPR we rely on: performance of a contract (to quote for and complete your installation), legal obligation (accounting and tax records), and legitimate interests (responding to enquiries, website security and improving our service). Where we rely on consent, such as optional analytics cookies, you can withdraw it at any time.

Who we share it with

We only share information where needed to deliver your product or service:

• Equipment manufacturers and monitoring providers, such as Autowatch, Meta Trak, Global Telemetrics SmarTrack, ScorpionTrack and Pandora, to activate products, subscriptions and certificates.
• Industry bodies such as TASSA and Thatcham Research where installation registration is required.
• Trusted service providers who host our website, email and records, under appropriate data protection terms.
• Police or authorities where required by law, for example to help recover a stolen vehicle.

Website chat

If you use our website chat, your messages are stored securely so we can reply and arrange a callback. Chats are processed by an AI assistant to help answer common questions. Please do not share bank or card details in the chat.

Cookies

Our website uses essential storage needed for it to work, such as remembering your chat conversation and keeping staff signed in. These do not require your consent.

With your permission we also use Google Analytics, which sets cookies to help us understand how visitors use the website, such as which pages are visited and how long people stay. This information is collected in an anonymised, aggregated form and is used only to improve our website. Google Analytics is provided by Google and may involve processing outside the UK under appropriate safeguards.

Analytics cookies are only set if you choose to accept them. You can decline them, or change your choice at any time, using the cookie settings on this website. Declining analytics cookies will not affect how the website works for you.

How long we keep it

We keep customer and installation records for up to six years after your last job with us, to support warranties, insurance certificates and legal accounting requirements. Enquiries and chats that do not lead to a booking are deleted within 12 months.

Your rights

You have the right to access your information, ask us to correct or delete it, object to or restrict how we use it, and request a copy to transfer elsewhere. To make a request, email support@shield-automotive.co.uk. We will respond within one month.

If you are unhappy with how we handle your information, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Keeping your information safe

We use secure systems with restricted access to protect your information. Only authorised Shield Automotive staff can view customer records and chats.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page. Last updated October 2026.